5 Big Tips for your Social Media Engagement

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5 Big Tips for Social Media

Excerpt from SocialMediaToday:

You’ve no doubt heard the experts say it before: social media is the future of customer service, and they’re not lying. Today’s consumers expect a response to their Twitter complaint, a reply to their Facebook comment and a ‘Like’ on their Instagram image.

Research shows that answering a complaint on social can increase customer advocacy as much as 25%, while failing to respond can reduce customer advocacy by as much as 50%. So, with years of social media practice now under their belts, why aren’t brands doing a better job with customer service on social media?

Maybe it’s because only 26% of companies say their staff take social seriously as a customer service tool, or 30% of companies cite a lack of business intelligence for social customer service.

No matter the reason, it’s no longer an option to ignore customer service via social media channels – the time to implement a social customer service strategy is today.

Here are five ways to effectively engage with your audience on social.

1. Act human

As far as we’ve come with marketing…………….

 

You can read the full article at:
http://www.socialmediatoday.com/marketing/5-important-social-media-customer-service-tips

 

 


5 Big Tips for Social Media
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